Stratechery on Aggregation Theory

In some ways, Ben Thompson‘s explanation of aggregation theory and why it is powerful is like telling us why water is wet or why air is important to breathe.

Aggregation theory is why many Internet companies are among the largest businesses in the world today. I know this intuitively and yet Thompson explains it so clearly.

Thompson’s recent blog post on why aggregation theory is affecting this year’s political campaigning in the US, The Voter Decides, is also excellent. Ben and James Allworth discuss this at length in the Exponent podcast as well.