Uniqlo in New York Magazine

Lengthy and very positive profile of Uniqlo in New York Magazine.

Uniqlones:
Seemingly out of nowhere, their cheap, skinny rainbow-colored basics became a kind of New York uniform. Just how did the Japanese discount brand become the hottest retailer in the city?

Obviously Uniqlo needs to expand on the coasts (Yanai tells the reporter, SF, LA, and the announced additional store in NYC) but it’s still unclear to me how the brand would do in American cities beyond, say, the top 10.