Why is everyone saying “fail” all of a sudden?
Japanese video game mistranslations are responsible for the FAIL meme.
It’s nearly impossible to pinpoint the first reference, given how common the verb fail is, but online commenters suggest it started with a 1998 Neo Geo arcade game called Blazing Star. (References to the fail meme go as far back as 2003.) Of all the game’s obvious draws—among them fast-paced action, disco music, and anime-style cut scenes—its staying power comes from its wonderfully terrible Japanese-to-English translations. If you beat a level, the screen flashes with the words: “You beat it! Your skill is great!” If you lose, you are mocked: “You fail it! Your skill is not enough! See you next time! Bye bye!”