clickfraud in China

VentureBeat on Baidu’s clickfraud.

The study, conducted by Peter Lu, of the China IntelliConsulting Corp (copy of pdf here), found that advertisers believe 34 percent of all clicks on Baidu ads are fraudulent, compared to 24 percent on Google. The report has other warning signs for Baidu, including suggestions that more advertisers plan to cancel campaigns with Baidu, compared with Google, and that more advertisers plan to begin campaigns with Google.

VentureBeat – Baidu’s click-fraud problem, and more on Fraudwall

One comment on “clickfraud in China
  1. lawrence says:

    You might also want to read this:
    ‘Baidu and its competitors part I: Google China’
    by Keso, the leading tech pundit of China. The above is a translated version.