Masayoshi Son in WSJ
Masayoshi Son has a commentary in the WSJ in relation to his new efforts with Softbank Japan.
He couches his commentary in terms of new “competition” in the Japanese mobile market, and while I don’t disagree, it’s a tad disingenuous. Softbank is one of the largest companies in Japan.
Phone service is almost 70% more expensive than in the U.S. I wanted to bring competitive pricing to this market. This was not easy; two companies hold over four-fifths of the mobile-phone market share. Competing with these players is a big boy’s game. Everyone is happy and profitable, and to make a change you must be passionate about price competition.
Masayoshi Son and Softbank ARE the big boys in Japan. Yes, NTT and KDDI are network owners, but Softbank-owned Yahoo! BB has shown that you don’t need to own the network in order to dominate broadband in Japan.
Plus he calls out the fact that his ads feature Cameron Diaz. What’s up with that?
I’m for competition, options, choice. I’m even a Softbank mobile customer. But in this commentary, Son makes himself and his company out to be the underdog in Japan. Those who live in Japan and are blanketed by Son and his properties (Yahoo! Japan, Yahoo! BB, Softbank and all their media properties) know that he is no underdog.