It’s been a number of years since I worked in the Auto industry (I worked at Toyota USA in IT) but I keep my eye on the industry.
Seems like the Japanese are still creating vehicles that US drivers want.
The Japanese handily dominated the 2006 APEAL results, garnering wins in 12 of the 19 segments – including a tie between the Lexus GX470 and Porsche Cayenne in the Midsize Premium MAV category.
Detroit manufacturers captured only two of 19 segments. Ford’s wildly popular Mustang was tops in the Midsize Sporty Car segment, while the automaker’s new Fusion was best Midsize Car. Significantly, Japanese makers won or tied in every single truck and crossover category, the side of the market that Detroit manufacturers have traditional dominated. On the other hand, it has been years since the Big Three were able to field truly competitive passenger cars, an area of their business Detroit makers are vowing to revitalize.