in the NYTimes

Great profile of the contest in the NY Times.

What is probably most surprising about the Firefox ads is how much they resemble the traditional work of the ad world’s high priests. Firefox is considering buying air time for some spots. Interestingly, the open-source company still believes in some old-school strategies; it once even collected donations from its fans to buy, of all things, an ad in The New York Times.

Free Advertising – New York Times