Apple’s retail strategy

Notes on Apple’s retail strategy:
– Apple works to make retail stores “community centers”
– Hands-off attitude of staff is critical
– In-store theaters for instruction and training
– 1000/day/store
– 15% of Apple’s revenue come from the retail stores
– All in-store events are free
Think Secret – Apple’s retail strategy evolves to community centers []

One reply on “Apple’s retail strategy”

I dunno about this. I visited the Apple store in Ginza, and it just didn’t strike me a a community place to “hang out”. Ginza is certainly not known as a light communal gathering place, and the hands off approach struck me as being a bit more “feel free to spend as much money as you like, but you’re on your own. I’m just here cause I’m way cool”.

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