Lost in Translation in Japan
I was assuming that “Lost In Translation” wouldn’t be much of a draw for Japanese audiences. Looks like the distributor agrees with me.
Japanese distributor Tohokushinsha Co. said “Lost In Translation” is opening so late because it’s not typical Hollywood fare. Big-budget films tend to debut in Japan within weeks of their U.S. premiere at major cineplexes, while smaller ones stay at obscure theaters.
Even with all the publicity, Tohokushinsha is playing it safe. The movie will open at one Tokyo theater with seating for about 300, and so far the only advertisement is a Web site with a trailer and a brief plot introduction, company spokesman Yosuke Watanabe said.
Japan abuzz with ‘Translation’ reviews [mlive.com]